Best Sellers
This page shows Impact Guns’ best sellers across every category—handguns, rifles, shotguns, ammunition, magazines, optics, holsters, and gear—updated automatically from real purchase data. No editorial picks, no sponsored placements: these are the items that customers research, compare, and ultimately buy most consistently across our entire catalog. After 34 years in the firearms business, we’ve found that a sitewide bestseller list is one of the most useful starting points for buyers who know they want a quality purchase but haven’t narrowed down to a specific category yet.
How to Use Our Best Sellers List ↓
What a Sitewide Best Seller List Tells You
A sitewide bestseller list reflects something more valuable than any single category list: it shows you what a broad population of informed buyers chose after doing their own research. The firearms and accessories that appear here have survived price comparisons, alternative product research, and the considered judgment of buyers who had real money at stake. Items that generate returns or buyer regret don’t stay on bestseller lists because unsatisfied buyers stop recommending them and start warning people away from them.
Categories Represented
Our sitewide best sellers span handguns (typically led by 9mm striker-fired compact and full-size pistols), AR-15 and AK platform rifles, bolt-action hunting rifles, shotguns in pump and semi-auto configurations, ammunition in the highest-volume calibers (9mm, 5.56, .22 LR, 12 gauge), and accessories including magazines, optics, and holsters. The mix shifts with seasons—hunting rifles and shotguns move up in fall; defensive handguns and training ammunition lead year-round. What remains consistent is quality: the items that stay on this list have earned their position through repeated buyer confidence across all seasons and market conditions.
How to Make a Decision From This List
If you’re using this page to make a first purchase, start by identifying your primary use case. Home defense, concealed carry, hunting, and range training all point toward different categories and configurations. If you already know your category, the items from that category on this list represent the most buyer-validated choices available. If you need guidance narrowing down from a specific item on this list, call us at 800-917-7137 — our staff has hands-on experience with everything here and can tell you why it’s selling.
Price Match on Every Item
Our price match guarantee applies to everything on this list. If you find the same item from an authorized dealer at a lower price, contact us before checkout and we’ll match it. The most popular items are popular in part because buyers have already compared prices and found ours competitive — but if you’ve found a better price, we want to know about it.
Frequently Asked Questions: Best-Selling Firearms
What are the best-selling handguns?
The Glock 19 has been the best-selling handgun in the US for over a decade — its balance of size, capacity, reliability, and aftermarket support makes it the default recommendation for first-time buyers, law enforcement, and experienced shooters alike. The Sig Sauer P365 is the dominant micro-compact, and the Smith & Wesson M&P Shield series has been a consistent top seller in the carry category. For revolvers, Smith & Wesson J-Frame variants lead by a significant margin.
What are the best-selling rifles?
The AR-15 is the best-selling rifle platform in the US by a wide margin — available from dozens of manufacturers at every price point. The Ruger 10/22 is consistently the best-selling .22 LR rifle and one of the best-selling rifles overall. Among bolt-actions, the Ruger American and Savage Axis compete at the entry level while Tikka T3x and Bergara leads the premium hunting segment.
What are the best-selling shotguns?
The Mossberg 500 and Remington 870 have been the best-selling pump-action shotguns for decades — together they represent the majority of pump shotgun sales. Among semi-autos, the Beretta A300 Outlander and Mossberg 930 lead the value segment; the Benelli M2 and SBE3 lead the premium waterfowl market.
See Also: Handguns • AR-15 Rifles • Shotguns • Police Trade-In Guns • Concealed Carry